"Working with Cara has completely changed my relationship to myself and my capacity to be an entrepreneur. I feel like I invested in the rest of my life."
— SARAH COOK, CREATIVITY COACH
Do the following sound like you?
✦ You want a strategic approach to scaling your business and are sick of throwing shit at a wall and seeing what sticks as a business strategy. If you've ever been like "When I finally get 5 clients I will quit my job!" said over and over again for a span of months...I designed this program for you.
✦ You feel at odds with traditional coaching models, or perhaps they haven’t worked for you. You love your work, but your certification or coaching school did not teach you how to sell it in a way that resonated. You also find a lot of the language and ideology, frankly, kinda ick...even if you don't know why.
✦ You care about protecting your client's healing and know that expanding your trauma-awareness is key. You are looking for a way to build sliding scale and equity into your pricing, while still healing all of your own money stuff. You want to make AND redistribute lots of abundant, sacredly channeled cash.
✦ You want to build sustainable, feel-good sales, marketing and pricing models, and enroll clients with complete ease and authenticity. Other sales pages make you think "Why are you trying to sell me $5-figure months with a standardized template or copy-and-paste approach?" And you know that when you tried to fit your magic into those strategies...it just never worked.
✦ You also absolutely want to work with a value-aligned badass business coach…and you were like the guy on the lifeboat that went back in Titanic like "Is anybody out there?" before you found me.
I N T R O D U C I N G
Business Witch is a self-guided, self-paced journey that will guide you through the same breakthroughs a client would have with me in three months of one-on-one coaching.
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✦ It covers mindset with healing meditations, pep talks, and live support with yours truly.
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✦ It covers strategy with tools, spreadsheets, sales page templates, and classes on building all your early-stage business necessities.
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✦ And it covers execution with step-by-step instructions for everything you need to grow an email list, a client basis, and your bank account.
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Business Witch brings revolutionary thought leadership to your business in a way that will help you be the change you want to see in your industry.
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I'M READY TO JOIN BUSINESS WITCH
✦ Clearly identify your brand narrative rooted in your sacred mission…and feel excited to sell that in a way that is expansive and value-aligned
✦ Lovingly cultivate your relationship to wealth and build a deeper and more secure relationship to abundance, confident in naming your rates, investing in your business, and able to coach your own clients through their money blocks
✦ See yourself as a channel for creating abundance in your own life, able to make money as needed. You will be a steward of money, creating it with your gifts instead of feeling like you have to extract it or hustle for it (this result means that ultimately this course will make you your investment back in droves)
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✦ Have a comprehensive understanding of ethical sales and a model for doing sales calls in an authentic and high value way for prospective clients
✦ Expand your toolkit as a practitioner, and therefore be a more confident, qualified and effective service provider- We have a full guide of resources to set up your skill building far beyond the program!
✦ Define your scope of practice, learn the basics of trauma-informed care, and a have a guide of how to refer out or recognize when your client is potentially being harmed by the work
✦ Learn valuable tools for accountability in your own practice, and have a protocol for client issues, refund requests, team management, group program conflict resolution and more
✦ Feel confident to run your business your way...so that you never have to read a business book a white dude wrote in 1997 again.
Module 1: Trusting your mission and trusting yourself
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Receive guided practices to connect with the version of you who is already successful. This includes a future you meditation, journal prompts and practices to help you hone your mission statement and elevator pitch.
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Explore the art of making business decisions rooted in your core values and determine what your core values are! Witches receive a Training Video, with an accompanying Values Exercise that walks them through how exactly they can create offers that are inspired by their values.Â
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Develop your client concept so you can partner with ideal clients in a way that creates sacred trust and powerful work. Use the Client Concept Exercise to define your ideal client so that you can craft and market offers to them with a specificity that leads to results.
AT THE END OF THIS MODULE you’ll have the foundation for a business that is a reflection of your mission. If you have a business already, but haven’t gotten the results that you want, you’ll have a clear, actionable and empowered understanding of the gaps that have been keeping you from getting where you want to go, as well as how to fill them. You’ll feel confident and clear about your client concept, your first offer, and the energy you embody to sell as an act of service, not sleaze. This Module will profoundly anchor you to your work.
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Module 2:Â Building Your Strategy From Your Why
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Witches receive a Freedom Calculation Tool, which will help YOU build a business plan to create your ideal salary in the next 1-3 years. The custom calculator helps you strategically understand how much you need to earn to leave your day job, double your revenue, pay off debt and so much more…so you can heal your money trauma with STRATEGY and not just magical thinking.Â
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Create your offer suite in a way that feels achievable and good for your nervous system. Learn the core competency of creating offers that people actually want to buy and master enrollment calls with an ethical sales framework.
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Generate your system for enrolling clients in a way that feels right for you. I provide 6 different strategies and then coach you through what feels authentic for you; each strategy is a means of Client Acquisition so you can stop asking questions like “But where do I find clients?"
AT THE END OF THIS MODULE you will have a business plan, monthly budget and clear idea of how your offers can be structured to both create your income now…and your dream income a year from now. Your plan will be clear, actionable, strategic and rooted in how much you actually want to make, not some arbitrary exciting sounding fabricated figure. You’ll have an enrollment structure that feels exciting, so you are eager to get out there and connect with potential clients.
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Module 3: Coaching Ethics and Efficacy
- Learn the basics of trauma-awareness and nervous system regulation for both your clients and yourself.Â
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Discern between ethical sales and manipulation sales tactics and also learn what the non-negotiables are for ethical calls. Witches will receive an Ethical Sales Sheet so you can make sure you are making every effort to give your prospective clients the best experience, while leaving nothing on the table…without being pushy.
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Learn the important distinction between "creating a safe space" and radical accountability. Plus! Get my toolkit of my most beloved coaching tools and expand your skill set.
AT THE END OF THIS MODULE you will have a defined scope of practice, new coaching tools to share with clients, and a roadmap for continuing to uplevel your skillset. You will also feel more confident, secure and empowered to deal with client issues, potential complaints, refund requests, or your own blindspots…so you feel confident to powerfully and ethically hold space while also having an accountability plan for inevitable circumstances that are part of working with people’s deepest truths.
Module 4: Coaching + Money through an Intersectional Lens
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Become a steward of sacred abundance and model your business as such. Dive into your money mindset to boost your confidence and clarity as you step into your role as a guardian of abundance. As a Business Witch, you'll get your hands on a powerful Wealth Assessment Tool designed to pinpoint and overcome your money blocks.
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Learn energetic practices for wealth and abundance for yourself, your business, your clients and your community. You'll receive an entire toolkit of resources to help you tackle this powerfully.
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Learn the intersectional approach to taking risks to make money. There are start-up costs in business, but you don't have to keep graduating to "higher level" learning to learn how to create wealth. This program breaks this down for you step-by-step.
AT THE END OF THIS MODULE you will have worked through your own money blocks so you can write a money story that is congruent with your values and serves your people as much as you.You will feel excited to be paid for your work and you will feel confident naming your rate. You’ll also be able to build your business plan to align with your values so that as you scale, you continue to feel great about making money in your business. If desired, you will have a plan for sliding scale, lower ticket offers and revolutionary pricing models. This deep work has the capacity to make you all the money you've been hoping...and it will address a lot of the ideology that has likely made money mindset work feel some kinda way to you in the past.To quote revolutionary Black feminist thought leader Sonya Renee Taylor "Anything anyone ever told you about scarcity is a lie."
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Module 5:Â Crafting Captivating Copy
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Learn how to structure and write the kind of invitations, offers and sales pages that make customers stop and exclaim "Yes! I have been NEEDING THIS" so that they are already in before you get on the sales call.
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Cultivate the copywriting skills that you will need as a business owner and watch your words come alive! You'll receive access to a Copywriting Do's & Don'ts PDF & a Glossary of Terms a Sample Nurture Sequence, a Sales Page Template, and Two Client Emails, all fully customizable to fit your unique voice and style.
- Learn to distinguish between subtle manipulative sales techniques (“If you don’t buy this you must not really want to change.”) and honesty-driven and ethical selling (“I really stand by what I do and I know that I can help you”) so that you are excited to sell your services and not anxious that people are going to think you are trying to manipulate them.
AT THE END OF THIS MODULE you will know exactly how to craft your signature offer copy in a way that is specific, compelling and clear. You will understand what makes someone want to buy something so you aren’t wondering what isn’t working in your business model, but rather focusing on creating what you KNOW will work. You’ll be able to generously and authentically convey the value of your services in a way that feels truthful and inviting to your future clients no matter where you use the written word (from your social media platforms, to emails, your website and beyond).
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Module 6:Â CEO Brain Space
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Understand how to structure your schedule and time for productivity. Organize your ideas. Task manage more efficiently. Build a workflow that works for how you work and execute tasks in a way that will create results.
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In this lesson, Business Witches explore Parts Work and Internal Family Systems, gaining a deeper understanding of their inner dynamics. Through a Parts Meditation, you'll learn to identify and empathize with different aspects of yourself in the context of building your business. This process helps you recognize barriers, provide support to those parts, and reconnect with your core motivation for starting your business.
- Cultivate resilience to face the inevitable challenges of business building over time. What do you do when the economy or the industry changes? What happens when you launch something and you don’t get the results that you want? How do you cope with burnout? This module provides the answers to the questions and the tools to hold you through these moments and also includes a powerful Guided Meditation on Depersonalization.
AT THE END OF THIS MODULE  you will have a compass for the big moments that will inevitably happen throughout the course of your career. You’ll have perspective, tools, and support to face those moments head on while aligning your actions with your values so that you can stand by what you do.
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"When I started working with Cara, I wasn't really sure what to expect. I was a little apprehensive about the process, but knew in my heart of hearts, that my business could not continue the way it was going and I needed help. I was headed straight for a burnout of epic proportions and had very little insight into my own blind spots (of course!). Committing to coaching with Cara not only saved my business and my health, but it empowered me to scale, grow, and change sustainably. I was able to heal deep wounds that I didn't even realize were impacting me. The perfect program that combines witchiness and business wisdom. Thank you, Cara!"
— Kate Belew, Word Witch
Here ' s why REBECCA loves the program:
— Rebecca, Medical Detective & Family Nurse Practitioner
Why Business Witch worked for NISHA :
— Nisha, Trauma-Informed Life Coach
Love from TORRENCE:
— Torrence, Astrologer & Writer
I have helped my clients:
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✦ Increase their profitability. In the first and second launches of Business Witch, clients reported selling their first-ever long term coaching packages, selling more packages than they ever had before, hitting their first $5k, $10k, and $15k months, building the sales funnels for the first one-to-many-offers, increasing their email list size, booking their first podcasts/teach opportunities and so much more.
✦ Develop confidence and clarity in their offers and sales structure in a way that felt heart-centered and authentic for them. Past program participants reported feeling more aligned and comfortable selling than they had ever before, even those who had been in business for year
✦ Build cultures on their teams of collaboration, innovation and value alignment.
✦ Receive over $1,000,000 in VC funding.Â
✦ Scale their services and products internationally.
✦ Book and prepare to show up as their most powerful selves on podcasts, television and speaking engagements.
✦ Create a sustainable business model that feels congruent with both their financial goals and their nervous system.
✦ Expand their own coaching skills, as well as define their scope of practice.
✦ Launch podcasts, programs and funnels that have made them, collectively, over $3,000,000 in revenue.
More proof that Business Witch works!
✦ Want to know exactly how to create results in your business…but feel in your bones that it is more than action steps that create results. You know there are mindset shifts and embodying confidence that you need support to work through so that you can serve powerfully…and not from fear or imposter syndrome.
✦ Want to have this business for the rest of your life. You are in this work because it lights you up, you love helping people, and there is nothing else you could possibly want to do more. For you, this course has the potential to make you millions in the lifetime of your work.
✦ Feel suspicious of program marketing claims like “Make $100,000 in your coaching business in your first six months with my proven 7- step method” because you know you can’t sell personal development like that…and so you want to invest in the program that balances mindset, strategy, ethics, and skill-building. This is that program.
✦ Are a witch. Meaning you believe in a divine force inherent in all things, that we are part of a bigger universal wisdom. And you want to work in connection with that so that you can empower yourself, empower your clients, empower the world. Without spiritual bypassing.
✦ Are ready to have the business you’ve been dreaming of now, and not six months or three years from now. You are ready to sit down and apply yourself for three months of dedicated work, the result of which will set you up for a lifetime’s worth of success.
Here ' s why ANNÂ loves the program:
— Ann, Somatic Sex, Love & Leadership Coach
Love from CHLOE:
— Life Strategist, Yoga Instructor, Executive Coach
Cara Kovacs
is an intersectional feminist, trauma-informed empowerment coach. Named as 2019’s one of “35 People Under 35 To Watch In Wellness” by Wanderlust, she has helped hundreds of people actualize their deepest dreams. In her 6th year of multi-six figure entrepreneurship, she has helped her clients make millions while building their soul-called work and sharing it with the world.
She is a daughter of immigrants and witches, Magna Cum Laude graduate of The University of Florida with a degree in Women’s Studies: Theories and Politics of Sexuality. She received additional training in the Master’s program at New York University’s Silver School of Social Work, 600-hour certification VITA Coaching, and certification via The Ethical Coaching Collective. She is a Reiki Master, attuned by her mother, who also taught her how to read cards and live life guided by the moon.
She is a Virgo and the proud dog-mom of a very neurotic corgi.
